Architect Exposition Task 1

Posters are a good way to advertise merchandise, events or opinions, they give the public something visual to look at to help remember a specific message. The 20th century is mainly when posters became popular- artists would create the poster by hand using paint, pencils, pens, etc and they would be extremely detailed. Modernism was a style that was more detailed, realistic and use dynamic shapes/ layouts. However technology made a large impact on poster design in the 1980’s, which was then called Post Modern. Post modernism is where artists would use photography, digital design, layering, photoshop, etc, but yet some post modern posters are inspired by modern. Modernism focuses more on the use of basic shapes and block colours, yet can still link back to modern poster. Modernism still continues in the present day.

Modernism

Modern Moodboard

Post Modernism
Post Modern Moodboard

Modern Images (Example)

screen_shot_2014-04-23_at_91714_pm-145914E0ED15262F858

https://www.studyblue.com/notes/note/n/art-113-study-guide-2013-14-cagataydogan/deck/9781846

TRADITIONAL TECHNIQUES

-Pencil and ruler to draw the basic shape, can still see lines on poster

-Gouche paint used to colour in the buildings

-Pen to draw outlines of buildings

-Basic shapes of curves and quadrilaterals

-Darker shades of paint to show form/ shape

-Dirty paper background, like tea bagged paper

Post Modern (Example)

brutalism06dailyicon

http://www.dailyicon.net/2014/11/

This poster was created Thomas Danthony and Micheal Abrahamson to present how lonely particular architecture can be in London. They created a book full post modern posters called ‘Brutalism’.

DIGITAL TECHNIQUES

-Layering on photoshop to bring some structure stand out

-Solid fill tool to create block shapes

-Basic shapes; triangles, rectangles and circle (for the moon)

-Colour tool to create darker colours for shadow.

-Minimalistic style

-Black & White style to have equal attention on the poster (no one section stands out to the rest)

-Basic shape style similar to modern posters.

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